Jason Oke, a planner at Leo Burnett, has posted about a new organisation he is helping create, Planning for Good. The idea is that using Social Network techniques a network of planners from agencies is created and each month they will take an issue from a not-for-profit organisation, work on the problem, and present the recommendations back, working for free or pro bono as it is increasingly called.
The group will eventually have its own web presence, but it is starting out via FaceBook.
