Become a Fan

Other Pages

My Photo


  • Disclosure
    Nobody pays me to write any of the copy on my blog, and should I ever have the good fortune that they do, I will declare it. My main employment is as the owner and principal of The Future Place consultancy. The Future Place provides two key services 1) training and services to industry and academic bodies and 2) consultancy services to companies. The details of the companies I work with are a private matter, but if I blog about any company who has paid The Future Place more than expenses recently (approx. two years) I will mention that they are a client. I hold equity in Virtual Surveys and provide consulting services to them from time to time. I am paid to run courses for a number of trade bodies and over the last few years clients have included ESOMAR, AMSRS, MRS, and MRIA.

My daughters eShop

« Market Research Presentations are Special - #PresentingMR | Main | Radio NewMR strides on »


Feed You can follow this conversation by subscribing to the comment feed for this post.


Hi Ray -- just now catching up with this. Two comments. First, while you never use the term what you've shown us is that we have something called the Total Survey Error model that helps us look at a survey and systematically consider the possibilities for error at a various points in the survey's execution. Second, in this particular instance and as is almost always the case with government and other high quality surveys there is pretty much full disclosure of everything that was done so that you can evaluate the accuracy or the credibility of result. The problem we face in MR and in the newer methods you cite as alternatives is that this kind of systematic evaluation and full disclosure is very rare. There is a lot we can learn from the people who do social surveys about how to do good research.

The comments to this entry are closed.

The Festival of NewMR?

The Main Stage of the NewMR Festival will be on December 5th, the premier online event of the year.
Visit the NewMR website to find out more.

Twitter Updates

    follow me on Twitter