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  • Disclosure
    Nobody pays me to write any of the copy on my blog, and should I ever have the good fortune that they do, I will declare it. My main employment is as the owner and principal of The Future Place consultancy. The Future Place provides two key services 1) training and services to industry and academic bodies and 2) consultancy services to companies. The details of the companies I work with are a private matter, but if I blog about any company who has paid The Future Place more than expenses recently (approx. two years) I will mention that they are a client. I hold equity in Virtual Surveys and provide consulting services to them from time to time. I am paid to run courses for a number of trade bodies and over the last few years clients have included ESOMAR, AMSRS, MRS, and MRIA.

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I'll have to make one of my standard comments. People must remember that every research method has issues. We know nuances in design can produce different results. That's why we randomly order items in survey grids, and reverse key half of the items and make sure the questions are non-leading and the answers are all-inclusive. Oh wait, no, we hardly ever do that. Which means I'm back to my original statement that every research method has issues. As always, let's not throw the baby out with the bathwater. Let's be aware and work smart, no matter the method.

And as with EVERY research method, let's be respectful of our research contributors who knowingly and unknowingly share their deepest darkest thoughts with us. Without them, we have nothing.

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