Interview with Brian Singh of Zinc Research

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Interview with Brian Singh of Zinc Research

Brian Singh is the Managing Director of Zinc Research, an interesting research company based in Calgary in Canada, the sponsors of the NewMR ‘Listening is the New Asking’ event being held on March 8. For more information about the event click HERE

This interview was conducted as part of the build-up to the ‘Listening is the New Asking’ event, but the interview ranges over a much wider area, giving some insight into Brian’s perspectives on life and research. Many years ago a British politician called Denis Healy said that all good politicians have a good hinterland, I think that is also true of good market researchers and if you listen to the interview below you will appreciate what a wide and varied hinterland Brian has and perhaps begin to understand how it might help inform the research he conducts.