One of the fastest moving areas of market research is the area of text analytics, from blog and buzz mining through to computer aided qualitative data analysis software. One of the factors that makes this area so interesting is that many of the companies who are offering services are not market research companies and the way they use their software is competing with research budgets but offering a different service, for example identifying individual influencers so they can be targeted.
In order to explore the area of text analytics, NewMR are holding an online event, with three two-hour sessions to suit time zones in Asia, Europe, and the Americas.
The call for synopses and sponsors is open at the moment, so if you want to speak, sponsor, or simply attend the NewMR Listening Event visit the NewMR.org website.
Hi Ray,
This looks like a great event ! Synthesio's qualitative analyses often are a new form of research thanks to the insights we can spot online via "super focus groups" and other combinations of internal and external data.
Looking forward to touching base -- I just sent you an email ;)
Michelle at Synthesio
Posted by: MiChmski | February 07, 2011 at 04:40 PM