At the moment I am going through the editing process for the Handbook of Online and Social Media Research (publish date July this year), but I am also gathering ideas and materials for another book.
Being basically a research sort of person I have set up a poll asking people's help in deciding what I should try to write next. So far a generous 123 people have cast their vote, and just 4 have voted for No Book!
If you would like to cast a vote click here.
At the moment 'Deriving insight from online discussions' is ahead of the field with 41% of all votes cast.
In the runner-up position is 'Analysing Market Research Data from cross-tabs to conjoint', with 33% of the votes.
My initial favourite 'The busy exec's guide to social media' is lying third with 20%.
I had to smile when I saw the results (or rather the results so far) as I feel that the 'Deriving' results book is by far the greatest challenge, spanning large scale blog and buzz mining through discourse analysis, via MROCs, all the way to the sort of Netnography that Robert Kozinets talks about in his new book (Netnography: Doing ethnographic research online), which I highly recommend.
However, it probably makes sense. I feel that at the moment we are only scratching the surface of what is possible in terms of working with online discussions.
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