The Swedish Market Research Day (SMRD) always attracts some of the best speakers and a great audience and I am delighted to be one of the speakers at this year's event (Stockholm, March 11, 2010).
Amongst the other speakers are Annelies Verhaeghe, the InSites Consulting researcher who won ESOMAR's Young Researcher of the Year in 2009, and Teo Härén who was voted ”Speaker of the Year” 2006/2007 by the Swedish Event Academy.
Also at the event will be heats for ESOMAR's Research Idol, one of the hit events from last year's ESOMAR Congress.
My presentation is titled 'How to create wow effects with advanced research methods' and looks at how to combine marketing science with the latest online techniques to achieve that WOW factor in advanced analytics.
Also, on the day before SMRD, i.e. the 10th, I am running an all-day course on Master Class in Advanced Multivariate Techniques, but numbers are very limited, so if you want to attend you had better book soon!
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