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  • Disclosure
    Nobody pays me to write any of the copy on my blog, and should I ever have the good fortune that they do, I will declare it. My main employment is as the owner and principal of The Future Place consultancy. The Future Place provides two key services 1) training and services to industry and academic bodies and 2) consultancy services to companies. The details of the companies I work with are a private matter, but if I blog about any company who has paid The Future Place more than expenses recently (approx. two years) I will mention that they are a client. I hold equity in Virtual Surveys and provide consulting services to them from time to time. I am paid to run courses for a number of trade bodies and over the last few years clients have included ESOMAR, AMSRS, MRS, and MRIA.

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Jeremy Hemingray

They could learn a lot from the Economist, as referenced in your previous post - a really good demonstration of how effective you can be with just some simple bar and line charts, some good clean design and a well-thought-out (and short) script. The first Economist video had me checking out several of the others on offer on the site. By contrast I didn't even get a minute into the TNS clip.

Nick Coates

The real problem's that this is just a script read to camera, presumably either learned or using autocue. Underwhelming I'd say and just goes to show how far we have to go in terms of communicativity.

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