Although the qualtiy needs improving, TNS are still leading the field in terms of posting videos on YouTube.
I do not want to be negative, because TNS are doing more than most to explore and exploit this technology. However, I do have two misgivings about the latest video from TNS, with Tom Costly presenting.
The first point is that somebody should have told Tom that he was rocking. The clip is only 3 minutes long, so it should have been re-shot. If the presenter was still rocking he should have been encouraged to sit down.
The second concern is about the content. The presentation makes it appear that TNS believe the answers to the questions they have asked, and that they feel people who say they would, in large numbers, prefer seat allocations would be prepared to pay more to have pre-allocated seating.
They could learn a lot from the Economist, as referenced in your previous post - a really good demonstration of how effective you can be with just some simple bar and line charts, some good clean design and a well-thought-out (and short) script. The first Economist video had me checking out several of the others on offer on the site. By contrast I didn't even get a minute into the TNS clip.
Posted by: Jeremy Hemingray | September 29, 2009 at 07:05 AM
The real problem's that this is just a script read to camera, presumably either learned or using autocue. Underwhelming I'd say and just goes to show how far we have to go in terms of communicativity.
Posted by: Nick Coates | September 29, 2009 at 06:07 AM