Become a Fan

Other Pages

My Photo


  • Disclosure
    Nobody pays me to write any of the copy on my blog, and should I ever have the good fortune that they do, I will declare it. My main employment is as the owner and principal of The Future Place consultancy. The Future Place provides two key services 1) training and services to industry and academic bodies and 2) consultancy services to companies. The details of the companies I work with are a private matter, but if I blog about any company who has paid The Future Place more than expenses recently (approx. two years) I will mention that they are a client. I hold equity in Virtual Surveys and provide consulting services to them from time to time. I am paid to run courses for a number of trade bodies and over the last few years clients have included ESOMAR, AMSRS, MRS, and MRIA.

My daughters eShop

« SAS are going to police social networks? | Main | Marketing Magazine article »


Feed You can follow this conversation by subscribing to the comment feed for this post.


I think this is a fantastic idea.

I have worked both agency, media, client side and found that whatever side I consult on, there is a distinct need for reference of this type.

I wish you good luck!


John Shearer

Probably worth highlighting the worth of the text for use in undergrad/postgraduate education. In my experience most university MR courses are woefully behind the times

Brian F. Singh

I would add onsite research will evolve. With a focus on capture at the "point of experience," it will look more like a hybrid of online quant, video IDIs and ethnography.

Integration with GIS is coming along in greater detail.

I also think that "deep analytics" will need to be address - especially with the accessibility of HB methods. Would also add that MR needs to connect with the dialogue in behavioural economics (some fascinating work going on the field of neuroeconomics).

Further the last chapter is critical - MR needs to become much more collaborative with the client side. I find opening up the process and revealing diligence and how we add value to resonate with clients. This is a direction I feel MR needs to go - we bring discipline to using all the discussed and glean out insights in a structured way and to tease out the gems. [As it is evolving, it is appearing to be "we are all researchers now."]

Lot's more thoughts... just flagging some top of mind ones here.


I will definitely buy the book - and help you with case studies in my area of predilection, "listening research". By the way, with respect to your fourth chapter about Buzz Monitoring and Blog Mining, I would suggest widening the scope to the "social web" or "web 2.0" in general so as to cover all the opinionated spaces that, besides blogs, empower consumers and citizens to voice their opinions and shape their own agendas outwith brands, corporations or governments. These spaces include blogs, forums (widely-used in certain verticals), social networks (more and more opinions are published in Facebook or Twitter), video and photo sharing websites, etc.

Keep us posted with the advancement status of your book.

Ray Poynter

Thanks Jeffrey, with your permission I will pass that comment on to the prospective publisher to help convince them.

I see the term MROC about, but I am not sure it is gaining traction. Much of the debate at the moment is about whether to simply call them communities. My view is that there is a role for a wide variety of communities, from affinity, to natural, to marketing, to research. I think that over the next couple of years this will begin to sort itself out.

Panels like MyStarbucksIdea and also Tremor panels are of real importance to us, but I also need to scope the book to stay within certain limits. I suspect that in about a year the state of the industry will be suitable for book purely on communities.

Jeffrey Henning

What a great outline, Ray. I'd buy the book now! I love your distinction between "Online Research Communities" and "Community Enhanced Panels" -- that's a subtle but important distinction. Are you seeing any traction to adoption of Forrester's acronym MROC to describe feedback communities? Do you think idea-voting communities a la deserve their own chapter? I find them different in kind from your other two types of communities.

Ray Poynter

Hi Morels' Ghost

In your position I might well feel the same way. As I understand it the client for the project, the IPS, has decided that all of the research on young people and the ID-Card will be published together, they have decided that none of it should be published until all of it is finished.

I hope that when the MyLifeMyId report is finally published you will feel that the report adequately represented the views of the community.

However, until it is in the public domain, I can hardly complain if people do not give me the benefit of the doubt.


Morel's Ghost

I honestly think you lost any credibility you might have had in this field with your still-jawdropping attempts to skew the responses of the mylifemyid "online community" to reflect what your clients wanted to hear and disregard the opinions of your respondents. If *anyone* can think of a worse or more methodologically-egregious attempt at a public consultation I'd dearly love to hear about it; it would certainly make an interesting case study for Chapter 2 of your book. IPS's continued refusal to publish any of the study findings (despite a series of FOI requests) is an outright abuse of public funds. Good luck with the publishers!

Rick Frank

You may want to include Chris Anderson's new book "Free" and there are some very relevant parts in Tara Hunt's "The Whuffie Factor".

One thing to be wary of, I think, is that most literature in this area is written with marketing in mind and not the marketing researcher. I think the biggest issue for MR in the future is going to be relevance.

We need to explain why people shouldn't just go out & market & research themselves.

If we don't the biz will fade into the sunset.


The comments to this entry are closed.

The Festival of NewMR?

The Main Stage of the NewMR Festival will be on December 5th, the premier online event of the year.
Visit the NewMR website to find out more.

Twitter Updates

    follow me on Twitter