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    Nobody pays me to write any of the copy on my blog, and should I ever have the good fortune that they do, I will declare it. My main employment is as the owner and principal of The Future Place consultancy. The Future Place provides two key services 1) training and services to industry and academic bodies and 2) consultancy services to companies. The details of the companies I work with are a private matter, but if I blog about any company who has paid The Future Place more than expenses recently (approx. two years) I will mention that they are a client. I hold equity in Virtual Surveys and provide consulting services to them from time to time. I am paid to run courses for a number of trade bodies and over the last few years clients have included ESOMAR, AMSRS, MRS, and MRIA.

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Katrina Goh

Just to say Thanks for keeping up the efforts in this industry / community. I really should check it out more. :) I've found loads of interesting stuff!

Susan A

Just finished your survey, and read the report on the last one. Interesting idea.

What I noted about the phrases is that, although I understand them, there are several I used with caution because I suspect most audiences would not understand them. e.g. a priori

Another phrase that is pretty well understood by researchers, but often misunderstood by others is "statistically significant". The misunderstood meaning often seems to be 'statistics are significant, if there are no statistics, there is no significance'.

I have noticed that cross-culturally, one must be careful using metaphors too loosely, as these can be easily misunderstood. In particular, metaphorical speaking using aphorisms can be troublesome. For example I once brought silence to a boardroom with this aphorism: "While failure is an orphan, success has many fathers".


Terrific idea for a survey. With some phrases there's also a definite distinction between "I know what it means" and "I know what the kind of people who use it in presentations THINK it means".

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