Yesterday I posted an article about the gloomy future I was predicting for market research. Today Research Live reports that Harris has seen revenues fall by 19% in the last quarter of 2008.
I suspect that one big difference between this recession and the last one (1990/1 - I don't really count the 2000/1 dip as a recession) is that many more research companies are publicly listed and the rules about disclosing bad news are much more strict. This means that the listed research companies are likely to have to report bad news, very publicly, very frequently.
20% is currently my estimate for what ad hoc research will drop by in 2009, and I think that continuous research will drop by about 5%, globally. But my view seems to change daily!
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