Research reports that Nielsen has suspended its plans for a US and European in-store media measurement service. The project has been in development since 2006 and is the latest of several projects scrapped or put on hold by Nielsen.
The common theme in Nielsen's troubles have been the unwillingness of clients to spend, or promise to spend, money in the current economic climate.
Most research companies seem to be saying everything is fine, except call centres and the producers of new syndicated projects. However, this seems unlikely. How long before we start to hear of more problems in more sectors? (I have heard comments that people who conduct automotive research are beginning to suffer.)
The story is also covered on MRWeb.
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