Nigel Hollis's blog as a good piece looking at Millward Brown's BrandZ study (an annual global study about brands) and discussing whether it is sufficiently marketed.
I think we can probably expand issue about marketing to most of the MR industry. I am often surprised that we can spend so much time look at marketing, measuring the return from marketing, testing new marketing, yet remain so unaffected by it. I suspect that most clients would have difficulty explaining the key brand attributes of their suppliers.
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