TNS seem to be adding a growing number of short ads on YouTube, talking about how they provide insight rather than just data.
As a method of playing with the YouTube this seems like a sensible, if a little boring, option. One thing which is a little odd, and not very Web 2.0 is that TNS appear to have requested that their ads can't be embedded, so to see their ads you will need to click on the links below (although I could simply have ripped copies).
TNS also have a more conventional credentials video on YouTube, but it does seem dreadfully dull and long, and at one stage includes the catchy phrase "we're safe, solid and reliable". After about 90 seconds the ad starts to talk about offering more than being safe and reliable - but audiences are not captive, who will get this far through? I watched the last 2 minutes, but the ad still produced nothing different, nothing to suggest the brand is creative or delivers more insight than the rest of the pack. But at least this ad can be embedded!
Comments