Seth Godin has posted a link to a YouTube video which is hook to iHateMyPartner, a B2B website specialising in helping business folk resolve conflicts in partnerships. The video is not particularly clever, the service may not be relevant o most of us (I hope), but I am sure that this is something we will see much more of in the future.
Interestingly Seth describes this as B2B meeting 2.0. We all seem to agree that there are no good definitions about what 2.0 (for example Web 2.0) means, but I think it means more than uploading an ad onto YouTube, I feel there has to be some bottom-up integration or democratisation to justify the suffix 2.0.
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