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    Nobody pays me to write any of the copy on my blog, and should I ever have the good fortune that they do, I will declare it. My main employment is as the owner and principal of The Future Place consultancy. The Future Place provides two key services 1) training and services to industry and academic bodies and 2) consultancy services to companies. The details of the companies I work with are a private matter, but if I blog about any company who has paid The Future Place more than expenses recently (approx. two years) I will mention that they are a client. I hold equity in Virtual Surveys and provide consulting services to them from time to time. I am paid to run courses for a number of trade bodies and over the last few years clients have included ESOMAR, AMSRS, MRS, and MRIA.

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What types of research are online?

The tables below show how the types of research conducted online in Europe and US have converged over the last 5 years. The figures are from Inside Research and show that there are now very few differences in the makeup of online research in the US and Europe.

Insideresearch_1

The main difference between the two regions is that the US has more sales tracking online as a proportion of all online research, whilst Europe has more customer and employee satisfaction. Online qualitative represents a very small share of both markets.

Many thanks to Larry Gold of Inside Research for the information, and click here if you want to know more about Inside Research.

October 09, 2006 in Market Research |

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Laurent Flores

Thanks Ray - as I am trying to finalize chapter for esomar new research handbook I am looking for data that shows the importance and change of customer satisfaction over time in absolute terms and vs other types of research eg. advertising research? Any data you have you can share, also if you could send me offline Larry's email I think I misplaced it. Thank you!
Laurent

Posted by: Laurent Flores | October 10, 2006 at 07:37 AM

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