Using ChangeThis, blogger Troy Angrignon has launched his “Web 2.0: Strategies and Lessons for Business Leaders” manifesto.
Web 2.0 is a generic term for the new participatory Internet, which is replacing the static and top-down version, now referred to as Web 1.0. Examples of Web 2.0 include: blogs, podcasts, Skype, youtube and flickr.
Troy’s manifesto sets out the background to concept of Web 2.0 and concentrates on issues important to businesses. The manifesto covers the issue of whether this is all hype, a topic referred to as Bubble 2.0. In terms of the commercial reality Troy uses some key examples to illustrate the commercial reality of Web 2.0, a few of which are:
• Skype went from startup to being sold to eBay for $4.1billion in just 27 months.
• MySpace went from a startup to being sold to Rupert Murdoch for $580 in just under 2.5 years.
• In 2005 $11billion worth of autos were sold on eBay.
Unlike most articles, Troy’s manifesto looks at Web 2.0 from the point of view of business and what businesses need to do to stay relevant in this new world.
Because Troy has published his manifesto on ChangeThis you have a chance to challenge his premises and analyses. ChangeThis manifestos are an invitation for collaboration, aiming to produce a better end product, a process that 19thCentury thinkers would have recognized as dialectics.
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