Online e-zine WNIM (What’s New in Marketing) has published an article by Ray Poynter about the way companies are beginning to tap into WOM (Word of Mouth) – click here to see the full article.
As well as describing various phenomena such as: Consumer Generated Media, the semantic web, and blogs, Ray looks at the implications for marketers and therefore for researchers.
The key message from Ray is that these changes affect every aspect of market research and that the changes we have seen over the last couple of years will be dwarfed by the changes that will unfold over the next 10-20 years.
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