Ray leads a wide range of courses for both companies and organisations such as MRS and ESOMAR. Ray can run a workshop for you at your office to provide targeted training at excellent value.
This full-day course brings the researcher up-to-date with the leading edge in Quantitative market research. Techniques that are reviewed includes: Discrete Choice Modelling, Conjoint Analysis, Hierarchical Bayes, MaxDiff scaling, and Structured Equation Modelling. Typical cost £1500.
This half-day course aims to re-visit and explain all those statistics that researchers meet on a regular basis, but about which researchers may have become rusty. How large should the sample be? What does sampling error really show? What is the difference between the correlation coefficient r and r-squared? Typical cost £1100.
This full-day course looks at how the techniques of the Futurist open up new boundaries for the Market Researcher, shifting the focus away from what the respondent did in the past to what customers will do in the future. Typical cost £1500.
This half-day course shows how Market Researchers can unlock the power of Excel to work smarter not harder. As well as showing attendees how to be a power user of Excel, the course will provide a range of ready to run macros and templates for future use. Typical cost £1100.