One of the fun and interesting uses of Twitter is the way that people are using Tweets to share the excitement of conferences, allowing non-attendees to get a flavour of what is happening. However, I think that many organisations are missing a trick in their choice of hashtags, by choosing a specific tag for an event rather than using their general tag.
A good example of this is happening at the moment with ESOMAR’s summer academy. Today it sounds as though the neuroscience event is going really well, with plenty of interesting and provocative comments being tweeted. If the tweets were all associated with the #ESOMAR hashtag they would have reached a wide audience. However,, some of the people at the event are using the event specific tag #ESOWS, which helps people who want to see these tweets and avoid #ESOMAR tweets, but restricts the circulation of the information.
My recommendation to MRIA, AMSRS, ESOMAR, and the like is to use their main hashtag for all events, rather than use event specific tags, at least until the traffic levels using their main hashtag are so heavy that the event specific tweets are being lost in the general flow.
What are your thoughts?