Tanvi Gupta is one of the young rising stars of the new research world, currently she is a student in India, but she is soon to take a position with one of the leading MR companies, and will already be famous when she arrives, because of the profile she has created through social media and her contribution to events like the Festival of NewMR and more recently blogging for ESOMAR’s Contact project.
Tanvi has just posted a blog that I think every young researcher, and every young person who is even considering joining the MR industry, should read. There are two reasons in particular that I think people (even older people) should read it:
1) Tanvi shows that even a new entrant to the industry can achieve a global reputation, if they are talented, if they contribute, and if they have a vision.
2) Tanvi also makes the comment that despite her success, none of her MBA classmates have adopted her strategy. The chances are there but young people still need to grasp them, they won't just happen!
Tanvi puts the credit to her success down to a fairy godmother (Twitter), but I think it is those young researchers who do not grasp the opportunities of social media who are trusting to the fairy godmother model of advancement.