Nobody pays me to write any of the copy on my blog, and should I ever have the good fortune that they do, I will declare it. My main employment is as the owner and principal of The Future Place consultancy. The Future Place provides two key services 1) training and services to industry and academic bodies and 2) consultancy services to companies. The details of the companies I work with are a private matter, but if I blog about any company who has paid The Future Place more than expenses recently (approx. two years) I will mention that they are a client. I hold equity in Virtual Surveys and provide consulting services to them from time to time.
I am paid to run courses for a number of trade bodies and over the last few years clients have included ESOMAR, AMSRS, MRS, and MRIA.
I am putting together a project for next year’s BIG Conference. At this stage we are looking for a group of under 28s to look into two questions:1. What is happening with social media in the B2B area?2. What are the business opportunities for market research companies to use social media to help B2B clients?The team will work together between now and the BIG Conference in May with a view to sharing their findings with the Conference attendees. We are not prescribing how the project should be conducted, nor are we saying how the information should be shared, that is for the group to determine.
We already have a couple of volunteers, but we are looking to expand the group. The core members of the group (three or four) will have one day and one night’s attendance paid for them – however, we are looking for a wider number of people to be involved in conducting the project.
Yes, we are looking for researchers, but we are also looking for other complementary backgrounds, i.e. from anybody who thinks that they can shed some light on what is happening and what the market opportunities are.
To shout out your interest, email firstname.lastname@example.org making a case to be included – before November 13th.
Please note the aim is not simply to create a conference presentation, we are looking to produce useful insight into how the MR industry can leverage social media to help B2B clients.
The book seems to be off to a flying start, well at least it is in terms of sales from www.Amazon.co.uk who have started shipping copies to customers. It looks at that Amazon.com will only be shipping from about October 13th. One of the things I like about the Amazon sites is the 'Look Inside' feature which allows you read some of the book online before buying it.
What makes me think it off to a flying start? Well, it is too early to get numbers back from the publisher yet, but Amazon.com and Amazon.co.uk both publish book rankings, which are updated hourly.
On 19th August the book was ranked, for a time, as being number 1 in its genre by Amazon.co.uk, and at number 2 in the whole Sales and Marketing category. Note both of these links are dynamic and you may have to scroll to find the book if it has dropped. By contrast, Amazon.com had it ranked at number 33 in Research, but that was with a 6 week delay in delivery.
Now that the book is beginning to get in the hands of readers I am beginning to prepare a website to complement. HOSMR.com will seek to keep the material up to date. The idea behind the website is that it will serve two key purposes, one to be a resource for people interested in online and social media research. The second will be to prepare the ground for an updated book in the future or for parallel projects. Given the success of the collaborative approach adopted for this book, I plan the next stage to build on and expand the collaborative elements.