Clearly market research is undergoing a period of disruptive change, with all of the following being of interest:
- Social media research
- Behavioural economics
- Mobile research
- Network analysis
- Gamification of research
- DIY research
Decision makers in research can’t be expected to be on top of all of these (and other) changes, so which ones should they prioritise, and how should they evaluate their choices?
In an attempt to help decision makers navigate this session I am going to be running an Executive Briefing in London on July 6th. You can find out more about it on the NewMR website, but places are limited so you will need to move fast. At the Executive Briefing we will explore the changes that are happening and use a challenge framework to help understand the potential impact of these and other changes.
In your opinion what are the biggest disruptive changes that will impact market research over the next four years?