The NewMR Ethnography event is taking place Wednesday 25 May, the details are available on the NewMR website.
The three sessions are:
Asia time zone:
- Ray Poynter, The Future Place, Ethnography 101
- Prashant Hari, Colmar Brunton, Using WE. Research to access black holes – case study
- Erica Ruyle, Market Strategies International, The Wizard Behind The Curtain: Ethnographic Analysis
- Nick Agafonoff, Real Ethnography, Documentation to Representation – When video trace evidence is presented as ethnography
Europe time zone:
- Neil McPhee, Nuance Research Ltd, UK, Analysis in Ethnographic work
- Siamack Salari, EverydayLives, Mobile research and the struggle for naturalism and meaning
- Jonathan Gable, BrainJuicer and Christiane Quaas, Boehringer Ingelheim, “Me” to “We” Research: A New Way of Looking
- Jon Puleston, GMI, The secrets of conducting successful Ethnography research online
America time zone:
- Laura Winn Johnson, CMI, A 360° Brand View: Identifying New Opportunities for Your Business
- Julie Wittes Schlack, Communispace, In Time, In Context, In-Spired: Mindfulness in Mobile Ethnography
- Jamie Gordon, Northstar Research Partners, The 3 C's of Consumer Anthropology
- Kelley Styring, InsightFarm Inc., Digging Deep: Ethnography Driven Innovation
There is still time to register at the NewMR website. Remember if you register for one of the three sessions you will get the slides for all 12 presentations and you will be able to view the recordings of all 12 presentations.
Also, if you are interested in Ethnography there is a great debate going on in the AMSRS LinkedIn group, discussing “When is it ethnography and when is it not ethnography?”.
This Ethnography event has been sponsored by Square Holes, who describe themselves in the following way:
"The agency prides itself on being youthful and progressive, and events such as this are all about constant evolution of how market researchers better understand consumers.
From an explosive frustration with boring ho-hum research with no creativity nor depth, Square Holes materialised six years ago and has grown solidly working with clients across Australia and beyond with a focus on supporting branding, advertising and digital. Specialist areas include youth, FMCG, health promotion, consumer services, social advertising and sports, art and culture. Square Holes has a strong on-line and off-line offering of traditional and new research tools.
So, if you are keen to partner with such a research agency contact Square Holes. This may be an on the ground partner in Australia or, for those with different time zones, a virtual creative research agency working while you are asleep.”
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