My paper on discourse analysis

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Over the past few months my attention has been increasingly drawn towards Discourse Analysis and its potential in the context of market research.

Last Friday at the Merlien Qualitative Research Conference in Malta I presented a paper titled “Using Discourse Analysis to Fuel Brand Strategies”. The paper is very much ‘work in progress’ but you are welcome to download a copy of the paper in its current form from SlideShare.

April 09, 2011 in Discourse, Discourse Analysis, Qualitative | Permalink

Technorati Tags: discourse analysis, qual, ray poynter

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