The Efficient Exec is a collaborative project to help busy execs get the benefits they want from social media without having to become a social media junkie, indeed without even having to like social media very much. The project is being headed by Ray Poynter and The Future Place, but it hopes to draw on other people’s talents and experiences.
The kick-off event is a webinar by Ray Poynter and Sue York titled the Busy Exec’s Guide to Social media and you can still sign-up to that webinar if you are quick HERE (it is at 10am London time, 30 March). If you miss the webinar then we are hoping to post a recording later.
The three planks of the Efficient Exec approach to social media are to focus on Facebook, Twitter, and LinkedIn, but even that can be daunting if you are not already comfortable with the way these three work, and if you do not understand how they can help you in your work life.
Facebook is probably the least useful of the three social media platforms we are focusing on, but it is also one of the most important. No exec could afford to never watch TV, never read a newspaper/watch the news, and similarly no exec can afford not to understand the basics of Facebook, at the very least you need to know what people are saying about you, what your staff are using, and if you have children you will want to know what they know.
One of the key issues that we have uncovered so far is that many people are unsure about the difference between profile, a page, and a group. So there is now an Efficient Exec Page to ”Like”, an Efficient Exec Group to ”Join”, and you can become “Friends” with the Efficient Exec.
Twitter can become the busy exec’s key source of new news, but only if you keep it under control. You can check out the Efficient Exec on Twitter to get suggestions for efficient social media strategies.
LinkedIn has three benefits, to build a CV, to find out about other people/companies, and to find a group to discuss ideas. There is an Efficient Exec group on LinkedIn and you are welcome to join.