One of the things we are reviewing is how to be able to afford to be able provide NewMR events for the market research community, for example the ‘Listening is the new asking’ Text Analytics event on March 8.
For this event we are conducting a number of experiments to help fund events, for example:
a) We are offering people who plan to attend the event a chance to make a donation, i.e. to pay ‘what you think it is worth’.
b) People attend the event will be able to download the slides and view the recordings for free, but people who did not attend the event will need to pay £20 to download the slides or view the recordings.
c) We are looking for a sponsor and we have decided to use a Dutch auction approach, where the offer price of the sponsorship will be progressively reduced if the option has not already been booked (see below).
Our plan is to try to stage at least one topic specific event a month for the rest of the year, building toward the NewMR Festival which will be held 31 October to 4 November.
Dutch auction? A Dutch auction is where the offer price starts high and is progressively reduced until somebody bids. In the context of the sponsorship of the ‘Listening is the new asking’ Text Analytics event the asking price for the sponsorship is £1000. However, if the sponsorship has not been booked by February 18 the offer price will be reduced by £100 per working day, e.g. on the 18 Feb it will reduce to £900, and on Monday 21 February (if the sponsorship pack has not been booked) it will drop to £800, and so on.
If you would like to know more about the sponsorship pack for the ‘Listening is the new asking’ Text Analytics event, please email firstname.lastname@example.org.
If you would like to speak at the event please make sure you email your idea to email@example.com by February 15. We expect to be publicising the programme on about February 17.