The chart below illustrates the level of interest in the terms market research and analytics.
This chart does not mean that market research is disappearing, nor that analytics is replacing market research, but it does illustrate a change in language and the focus of people searching the Internet via Google. Most established words and phrases show a decline over time on Google Insihts, a sort of entropy perhaps. The exceptions of those that grow rapidly, for example analytics in the chart above.
Amongst the key changes that have driven the growth in 'analytics' were Google Analytics, Adsense, Adwords, Web Analytics, and Business Analytics.
1) Google Insights reports the volumes of specified search terms that people have entered into its search engine over the years.
2) The idea for the chart above came from a similar chart produced by Tom Anderson looking at Ngrams, Google's facility to search books.