The book seems to be off to a flying start, well at least it is in terms of sales from www.Amazon.co.uk who have started shipping copies to customers. It looks at that Amazon.com will only be shipping from about October 13th. One of the things I like about the Amazon sites is the 'Look Inside' feature which allows you read some of the book online before buying it.
What makes me think it off to a flying start? Well, it is too early to get numbers back from the publisher yet, but Amazon.com and Amazon.co.uk both publish book rankings, which are updated hourly.
On 19th August the book was ranked, for a time, as being number 1 in its genre by Amazon.co.uk, and at number 2 in the whole Sales and Marketing category. Note both of these links are dynamic and you may have to scroll to find the book if it has dropped. By contrast, Amazon.com had it ranked at number 33 in Research, but that was with a 6 week delay in delivery.
Now that the book is beginning to get in the hands of readers I am beginning to prepare a website to complement. HOSMR.com will seek to keep the material up to date. The idea behind the website is that it will serve two key purposes, one to be a resource for people interested in online and social media research. The second will be to prepare the ground for an updated book in the future or for parallel projects. Given the success of the collaborative approach adopted for this book, I plan the next stage to build on and expand the collaborative elements.