I am involved in a fairly long LinkedIn discussion about presentations and presenting (). The drift of the conversation has recently shifted to whether on document can be both a good presentation and good record of the study/report/leave behind/ standalone presentation. My view is emphatically NO!
Below I have reproduced and modified my post to share it more widely.
My view of what a client
debrief should include on the screen includes:
Even when I am presenting heavy quant data, for example choice based modelling, I show very few numbers. Numbers are the tools I use, as an analyst, to find the answers. What the client (in most cases) wants are answers, not the chance to work with the numbers. If I have an insight manager who loves the numbers, I try to have two debriefs; 1) a methodology/analysis version with the insight manager, perhaps lasting an hour (often using remote techniques such as GoToMeeting), and 2) answers version for the insight manager’s internal clients.
When I follow these guidelines (remembering that all clients are unique and consistency is the hobgoblin of small minds) I produce a PowerPoint deck that is great during the presentation, but is not great as a leave behind.
When I am a receiver of presentations, and when I have researched client needs, the sorts of things that I want in the leave behind are:
Yes, I accept that a good presenter can work with a slide deck that has too much information on the screen, which has text and labels that are too small, but why do it? Why not use the presentation to support the speaker, not the speaker to support the materials?