Having now handed in the manuscript for my book I am looking at what I should spend the next year doing and I am tempted to try another book. So, being a market researcher I thought I would start by polling other people's views.
Here is link to a poll with three specific ideas and an option for people to make other suggestions.
The three topics I am currently looking at are:
- Analysing Market Research Data, from cross-tabs to conjoint. There are plenty of stats books about, but mostly they describe what we should do in some ideal world, not what we do. Indeed, most books do not mention cross-tabs at all.
- The busy exec's guide to using social media (this is the title of a workshop I am running at the BIG conference in May). This is not a research idea, but a guide to the best way to use social media, without being sucked in too far and too deep.
- Deriving insight from online discussions. My feeling is that whilst MROCs and similar are great, there is still much we need to learn and codify about how we glean the information from these new research environments.
I am not sure that all of the ideas above would be best met by a traditional book, maybe they should be a long article or a series of papers, or something via a website. But this is the early stage of the process.
I would love to here people's thoughts and suggestions, and feel free to vote here.