The next ESOMAR APAC Conference is going to be held in Bangkok from April 25 to 27. The conference is already shaping up to be a great event, the programme looks good, lots of key people have already signed up to attend, and there is an interesting social network for people planning to attend.
One event at this year’s Conference is a Twitter event, which is being organised by myself and a group of key co-authors.
The description of the event in the programme is:
“And Now For Something Completely Different!
This Interactive event will illustrate how Twitter is changing the face of research for some. Join in and lean about Tweetference, TwitterWalls, and TweetUps. Decide for yourself whether it is fad, fetish, or the future! Listen out for more news on how you too can be involved in this project, follow #ESOMAR”
The team running the project, and who have written the background paper are:
Amber Coulter (The Research Agency, New Zealand), Angela Gao (SSI, China), Bill Zuo (SSI, China), Daniel Alexander-Head (Colmar Brunton, Australia), Prashant Hari (Colmar Brunton, Australia), Shizue Vieira (Fem Marketing House, Japan), and myself (Ray Poynter, The Future Place, UK).
Some of us will be at the Conference, others will be chipping in from our home countries, and on the Tuesday morning we will presenting what we have learned during the run up to the conference and during the first day.
One of the challenges for this project is that not everybody follows Twitter and in some countries Twitter is not available, for example China (although China does have other microblogging services).
To help focus attention we have created a group on MRSpace which amongst other things reports the latest Twitter posts about #ESOMAR. You do not have to join MRSpace to check out the group, but you would have to join if you want to post your thoughts and views.
Our ambition is make this ESOMAR APAC the most externally viewed and tracked ESOMAR ever, even more than the Online Conference in Chicago last year. In effect we are creating a Tweetference to expand the impact and reach of the conference.
There will be Twitter reports, a Twitter wall, Tweetups, and events. If you have any suggestions about the best way of involving more people, please post a comment here, or on MRSpace, or simply Tweet it with a tag of #ESOMAR.