In May I am running a short workshop at the BIG B2B Conference, entitled "The busy exec’s guide to social media".
Here is the outline of the session I am planning to run. It is probably a tad too long at the moment (we only have 1hr 15 mins), so I would love to hear suggestions for what people think I should trim out, and if there is anything that people think I really ought to add?
The busy exec’s guide to social media
You’ve only got so much time, so which bits of social media should you be bothering with? Should you be blogging or tweeting, should you be concentrating on Facebook or LinkedIn? How do you find the good stuff, and ignore the chaff?
These are the questions that the workshop explores. In just over one hour the attendees will be shown key tips for gaining 80% of the value with 20% of the work. This workshop is not a forensic investigation of social media, it is a ‘how to’ guide for busy people, showing a range of approaches and tools that deliver time-efficient results.
Topics covered in the session are:
- How to use an RSS aggregator to stay on top of new channels, blogs, and comments. The old way of doing this is to sign-up to email alerts, but that simply blocks your inbox. RSS feeds are the easy way to stay on top of changes.
- How to use iGoogle to coordinate your online information flows, including the Google Reader, gmail, and widgets.
- Which blogs to read and how to stay on top of the information flows?
- What is Twitter? Who is using it? What are they gaining from it? Learn about tweetferences, tweetups, and TweetDeck. Learn how Twitter makes it easier to learn what is going on. Decide if you ought to be tweeting, and if so, what sort of Twitter user should you be?
- Find out how to set up a blog, and learn why you probably should not start a blog (only about one-in-ten blogs turn out to be viable for the author)?
- Lean about LinkedIn. Find out why you should definitely sign-up to LinkedIn, learn about groups and discussions, and discover how you can learn about other organisation via LinkedIn.
- Review Facebook and decide whether it has a business role for you.
- Most importantly, learn how to use tips of the trade to reduce the effort required to stay on top of social media. For example, learn how to link your tweets, to your linked in status, to your Facebook status, automatically.
The research industry is developing into a two-speed world, with the connected people more likely to hear about new opportunities, new books, new ideas, calls for synopses, new jobs, and more likely to make connections outside their own company, age group, and country.