As part of the book I am looking at how market researchers have used blogs as research tools, specifically where they have recruited respondents and enabled them to create a blog as part of a research topic.Adding together my experience, colleagues’ experiences, and conference papers my views are that blog projects tend to have the following in common:
- Each participant is given their own blog to maintain.
- Usually qualitative. The participants may be asked to fill in a survey as part of the exercise, but this tends to be for background and segmentation purposes.
- The participants recruited in the same sorts of ways that are used for other qualitative projects and for online research communities.
- If incentives are used they tend to be quite high (compared with quantitative and online research communities).
- Tend to last more than three days, but less than three months.
- The number of participants tends to be modest, compared with quantitative studies and online research communities. Typically ranging from about ten to about 60.
In terms of naming the people doing the blogging, what other names are you using? (I have heard collaborators, and academics sometimes say subjects).