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    Nobody pays me to write any of the copy on my blog, and should I ever have the good fortune that they do, I will declare it. My main employment is as the owner and principal of The Future Place consultancy. The Future Place provides two key services 1) training and services to industry and academic bodies and 2) consultancy services to companies. The details of the companies I work with are a private matter, but if I blog about any company who has paid The Future Place more than expenses recently (approx two years) I will mention that they are a client. Colmar Brunton is a major client of The Future Place, with an exclusinve partnership in terms of the Asia-Pacific region. I hold equity in Virtual Surveys and provide consulting services to them. The industry and academic organisations for whom I have provided services in return for compensation over the last couple of years are (listed alphabetically): AMSRS, ESOMAR, MRS, and University of Georgia. Additionally I am an elected Councillor with Gedling Borough Council. I am currently a back bench member, which means I receive an annual sum of £3,500, and I am entitled to claim out-of-pocket expenses. Organisations I am a member of (listed alphabetically) inlcude: ESOMAR MRS CND Liberal Democrat Party Association of Liberal Democrat Councillors, National Trust, and Mellish Rugby Football Club.

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« What’s wrong with Traditional Research? | Main | Quant Survey Going Well »

What are the most widely used quant techniques?

I am currently helping re-write an online marketing research course with a US institution and it has become apparent that most of the leading text books focus on techniques that most of us in the industry do not use, at least not on a regular basis. When was the last time you ran a MANOVA?

Like most researchers, I have my views on what techniques are in regular use, but am I right?

So, being a researcher I have created a really quick one page survey in SurveyMonkey and mailed 1600 people who are members of the Facebook group "The Big List of Market Researchers" and asked their opinion.

If you would like to do the survey you can find it here.

Click here to see the latest results.

June 15, 2009 in Market Research |

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