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    Nobody pays me to write any of the copy on my blog, and should I ever have the good fortune that they do, I will declare it. My main employment is as the owner and principal of The Future Place consultancy. The Future Place provides two key services 1) training and services to industry and academic bodies and 2) consultancy services to companies. The details of the companies I work with are a private matter, but if I blog about any company who has paid The Future Place more than expenses recently (approx. two years) I will mention that they are a client. I hold equity in Virtual Surveys and provide consulting services to them from time to time. I am paid to run courses for a number of trade bodies and over the last few years clients have included ESOMAR, AMSRS, MRS, and MRIA.

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This history and the challenge of Market Research

The presentation below was posted on slideshare by Paul Schumann. Some may argue with individual slides, or perhaps suggest more non-US examples.

However, the first 100 slides are a great resource for all of us, and the last 20 contain interesting ideas.

It's Your Move


I certainly feel moved to try and create my own version of both the history and challenge.

April 16, 2009 in Market Research |

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