Market researchers often complain that they do not get a seat at the board, and the same appears to be true of marketing. Evidently, according to a post by Paul Barsch, CEO (Chief Executive Officers) often do not believe that marketing can deliver the goods, and have increasingly turned to operations and finance to cut costs, rather than marketing to increase sales.
The post draws on work by others which suggests that marketers should do more to gain the area of CFOs (Chief Finance Officers). Amongst the suggestions are learning about the things the CFO is interested in, learning the language of finance, tracking the right metrics, and being a valued player in strategy discussions.
All of that advice, IMHO, applies equally to market researchers. I have found some CFOs to be amongst the best recipients and users of market research, when it has been scoped, conducted, and reported with their concerns and agenda in mind.