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  • Disclosure
    Nobody pays me to write any of the copy on my blog, and should I ever have the good fortune that they do, I will declare it. How do I make my money? I am lucky to have several sources of income, although producing different amounts. Firstly, I am director and equity holder with Virtual Surveys. I also own and operate The Future Place consultancy. The Future Place provide two key services 1) training and services to industry and academic bodies and 2) consultancy services to companies. The details of the companies I work with are a private matter, but if I blog about any company who has paid The Future Place recently (approx two years) I will mention that they are a client. Colmar Brunton is a major client of The Future Places, with an exclusinve partnership in terms of the Asia-Pacific region. The industry and academic organisations for whom I have provided services in return for compensation over the last couple of years are (listed alphabetically): AMSRS, ESOMAR, MRS, and University of Georgia. Additionally I am an elected Councillor with Gedling Borough Council. I am currently a back bench member, which means I receive an annual sum of £3,500, and I am entitled to claim out-of-pocket expenses. Organisations I am a member of (listed alphabetically) inlcude: ESOMAR MRS CND Liberal Democrat Party Association of Liberal Democrat Councillors, National Trust, and Mellish Rugby Football Club.

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Is the Cadbury Gorilla the most parodied add?

The recent Cadbury Gorilla ad has been winning praise and attention for a few weeks now (see below).

One of the things that struck me about the ad when it burst on the scene was the way that people were saying "have you seen the Cadbury gorilla?". That's great branding, unlike say the Sony Bravia ads which tend to be called "the bouncing balls ad" or "the flats and paints ad".

Another way of assessing the way an ad attracts popular attention is the way it is parodied. If you go to YouTube you will find masses of parodies. Many of them consist of adding different tunes, such as this one.

Others try a more full-blown parody.


Another point to note is that none of the parodies I have seen so far approach the quality of thinking of the original, another idication of the quality of the ad.

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