Today, we were out buying board shorts in City Beach in Brisbane (a funky store with surfer brands). Whilst buying the boardies we spotted a sign on a nice range of t-shirts (Billabong, RipCurl etc) saying 'buy a t-shirt get another free' (a promotion that in the UK is known as BOGOF - Buy One Get One Free). The price at AUD$49 was a bit high, but hey this was a holiday purchase, and two for one seemed great. So, we selected two t-shirts and took them, with the boardies to pay.
BUT! The scheme was not what it appeared, if you bought one nice t-shirt you could choose one from another rack, where the t-shirts with brand names you have never heard of were collecting dust. In disgust, the t-shirts were rejected, the board shorts were still purchased, and we left the store grumpy - feeling City Beach has tried to scam us.
If we assume the reason for the promotion was to a) sell more, and b) improve customer satisfaction, the scheme has to be judged a failure. There is no point having hidden catches in a store which aims to build it clientele. A buy one t-shirt here and get one from the B rack free, is fine, if it is clear - although it is hard to imagine who in branded store would find it a great offer. But sneaky cop-outs just devalue the shopping experience.