This video from Kodak was evidently made for internal consumption. It is really funny, and it certainly caught my interest, I’ll be keeping an eye open to see what comes from Kodak. IMHO this is the sort of brand building that works great on YouTube, and will probably even help in job recruitment.
The text on the YouTube site says “This is a commercial that was produced for internal use. But it has become so popular, especially with employees, that Kodak has released it for external viewing. It demonstrates that Kodak not only understands it's changing business but also has a sense of humor. (more)”.