A few months ago I noticed a post by Seth Godin about how many ideas are only worth 50 pages, and pointing out that as a result many books are simply padded out. I would go further and say that most books are worth about 50 pages, even great books such as The Tipping Point and The Long Tail. Lesser books such as Black Swans could probably be condensed to 10 pages.
Having been kicking the idea around for a while I have decided to try and produce a series of PDFs which capture some of the ideas I have been kicking around for a while. I am thinking in terms of calling them 1K, 2K, 5K, and 10K to denote the approximate number of words. I envisage producing some of these Ks in several lengths, e.g. a 1K and 5K looking at the same topic.
Initial topics I am looking at include:
- Problems with causality?
- Why market research usually works?
- Why market research sometimes fails?
- Trends in online research
- Evaluating price
I hope to have the first couple produced by the end of July.
Initially these Ks are going to be be free, but with copyright retained. If I ever write enough of them, and if there is ever sufficient interest, I will happily sell out and let somebody publish a book - even if it has more than 50 pages and some padding!
BTW I would have put a link to Seth Godin’s post but I can find it, his blog is here.