Whilst rummaging around in YouTube I came across the video below which is a promotional video about European market research agency SKOPOS, featuring the ever-present Darren Noyce.
The great thing about the SKOPOS video is that they are trying these things out, and very few other people appear to be trying. The problem with the video is that it is hard to see why somebody on YouTube would choose to watch it. The content is a quick introduction to SKOPOS and makes a very strong image link to London, and a bit of a link to traditional values. But it has no entertainment value or ‘need to know’ hook for the most businessmen when they have their 'YouTube' hat on.
From the SKOPOS website I see that the video was released in January, and they have also released the video via MySpace and is available on their website along with a single. Indeed a visit to the multimedia bit of their website shows that SKOPOS are experimenting with a variety of formats, including podcasts, videos, and images.
I hope that SKOPOS continue to experiment with this medium and perhaps they should look at the second video below, which I think points the way to something that might provide a ‘want to watch’ idea, if developed further (I know I have mentioned this second video before, but I think it has a little bit of something I think could be quite powerful).
Research Odyssey Video.