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    Nobody pays me to write any of the copy on my blog, and should I ever have the good fortune that they do, I will declare it. My main employment is as the owner and principal of The Future Place consultancy. The Future Place provides two key services 1) training and services to industry and academic bodies and 2) consultancy services to companies. The details of the companies I work with are a private matter, but if I blog about any company who has paid The Future Place more than expenses recently (approx. two years) I will mention that they are a client. I hold equity in Virtual Surveys and provide consulting services to them from time to time. I am paid to run courses for a number of trade bodies and over the last few years clients have included ESOMAR, AMSRS, MRS, and MRIA.

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Word of Mouth and Womma

Womma_1Womma is the Word of Mouth Marketing Association and www.womma.org is their website. The site has a wide range of material and sources for anybody who wants to know about this fast growing area. The library sections links to both books and papers and a few case studies. The site has lists of events, newsletters, blogs, training, and lobbying actions.

Womma have a blog, not surprisingly, but they also have a specific research blog, covering topics such as “Why do consumers Generate WOM?” and “MySpace Knows Your Friends and They Love to Talk”.

One section of the Womma website is devoted to WOM Basic Training and goes by the cute (or ironic depending on your taste) name of the Wombat blog. Subjects in the Wombat blog include: “How to join the Conversation” and “Creating advocate communities”.

August 02, 2006 in WOM - Word of Mouth |

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