Wired Magazine have published 6 trends that they claim are driving the global economy. These trends are:
- People Power, peer-to-peer systems, open source, sharing and reference systems are creating new sucesses and dooming others to failure, for example the 80 million who use MySpace and the 40 million who bloggers.
- Video Unlimited, PC screens and mobiles are beginning to eclipse televisions as the primary viewing medium, and downloading (not to mention uploading) is replacing passively receiving broadcast media.
- Personalize It, we all know about the way Amazon and Yahoo will personalise your contact with them, but beyond that Addidas will customise your shoes, Abbey will put your images in your debit card, and in pharmaceuticals doctors are increasingly able to use DNA tests to prescribe drugs that will suit you better than the average.
- Carbon Killers, Wired notes that the way the market is moving towards a greener hue. They speculate that regulation may not even be necessary, with companies such as Toyota and BP leading the way, and General Electric planning to invest US$1.5 billion a year into clean technologies – about 50% of its R&D budget.
- Buy It Now, historical approaches to R&D are beginning to give way to large companies accelerating their progress by buying companies that develop promising ideas. This idea has always been around, but what is changing is the scale, and small to medium size companies seem keen to put themselves on the auction block.
- All-Access Economy, based on open-standards, renting software rather than buying it, using infrastructures to facilities new businesses, such as those who use eBay as a platform for their developing businesses.